Tuesday, April 7, 2015
THE INTIMATE CONNECTION BETWEEN RELATIONSHIP BUILDING AND FUNDRAISING
Last week I had the great pleasure of attending the Association of Fundraising Professionals (AFP), “2015 International Fundraising Conference” in Baltimore, Maryland, with over 4,000 fundraising professionals.
Each Master Trainer and Development Officer from around the world easily shared their in-depth and vast experience on fundraising. As I listened to their presentation, I became excited about how I could apply this information to help take Sisters of Today and Tomorrow (SOT) from good to great.With hundreds of workshops to choose from, all of which, seemed relevant to SOT’s needs; the workshop that resonated with me the most, was “Date Your Donors: How to Attract and Engage a New Generation of Philanthropists,” with Jonah Halper, ALTRUICITY, Nanuet, NY.
Halper took the class through the process of relationship building through the lens of courtship. He discussed how your actions and words can help your organization stand out from others; As well as ways to find out what inspires prospective and existing donors to advocate for and support your organization. The method and goal, is to connect, engage and inspire donors to give.
As I thought about the relationship building process of Sisters of Today and Tomorrow’s network, it is evident that our actions speak truth to power, however our engagement with prospective donors has to be on a more intimate level, if we want to sustain and continue serving our constituents.
“What you are actually doing is producing hope,” Comedienne / Actress Whoopi Goldberg, told the fundraisers. Goldberg was the featured speaker during AFP’s Opening General Session. “Donors look to you for how they can make a difference.”
“What is my Five dollars going to do? It makes the road a little shorter.” – Whoopi Goldberg
With minimal resources, Sisters of Today and Tomorrow is making a difference in the lives of young girls and the women who raise them, through transformational programming focused on self-esteem, education, health & fitness and career / entrepreneurship. We also offer mentorship matching, where each individual is paired with a woman professional in her preferred career field of interest, providing exposure, experience and opportunity.Join us in making a difference by contributing your time, talents and treasures… #Giveuntilithurts www.SOT2Girls.org (click the donate button)