Last week I had the great
pleasure of attending the Association of
Fundraising Professionals (AFP), “2015 International Fundraising Conference”
in Baltimore, Maryland, with over 4,000 fundraising professionals.
Each Master Trainer and
Development Officer from around the world easily shared their in-depth and vast
experience on fundraising. As I listened to their presentation, I became
excited about how I could apply this information to help take Sisters of Today and Tomorrow (SOT)
from good to great.
With hundreds of workshops to
choose from, all of which, seemed relevant to SOT’s needs; the workshop that
resonated with me the most, was “Date
Your Donors: How to Attract and Engage a New Generation of Philanthropists,”
with Jonah Halper, ALTRUICITY, Nanuet, NY.
Halper took the class through the process of relationship building
through the lens of courtship. He discussed how your actions and words can help
your organization stand out from others; As well as ways to find out what inspires
prospective and existing donors to advocate for and support your organization.
The method and goal, is to connect, engage and inspire donors to give.
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“What you are actually doing is
producing hope,” Comedienne / Actress Whoopi
Goldberg, told the fundraisers. Goldberg was the featured speaker during
AFP’s Opening General Session. “Donors look to you for how they can make a
difference.”
“What is my Five
dollars going to do? It makes the road a little shorter.” – Whoopi Goldberg
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